Be Kind is an honest clothing label for children between 2 and 10 years old, the generation of tomorrow. Be Kind wants to contribute to a more authentic and honest clothing industry. How? Through a collection that is beautiful and durable on the outside and on the inside.

Exactly as it should be; not 100% 'perfect', but as honest and transparent as possible. We are honest and transparent about the things we make, which choices we make and in which steps we still hope to take. In this we want to take you and your children on a little bit of a journey through clothing, to show how you can contribute positively to a better world.

We hope that Be Kind is an inspiration to get moving. That every child carries something positive when wearing Be Kind clothes, in her/his very own way. We hope that children become curious about the story behind their clothing, their things and the people they encounter.


Be Kind. It suits you well.